how do you decide what to write about
Staring at a blank page again? The cursor blinks like it’s mocking you. You’re not alone—every writer, blogger, student, or entrepreneur hits the same wall: how do you decide what to write about when everything feels either too boring or too big? Good news: there’s a cheat-sheet that doesn’t involve waiting for a lightning bolt of inspiration. It’s called a decision matrix, and the free StaMatrix tool builds one for you in two minutes flat.
Why “how do you decide what to write about” is secretly a math problem
Most people treat topic choice like a mystical art. In reality it’s a pile of trade-offs: Will readers care? Can I finish it before Friday? Does it grow my list? Instead of swirling those questions around your head, you can drop each one into a row, score your ideas, and let the numbers speak. That’s exactly what StaMatrix does—you just describe your dilemma once, and the AI fills the grid with the criteria and options you didn’t even know you had.
Step 1: Dump the chaos onto the canvas
Open StaMatrix, type “I can’t pick a blog topic” in the assistant box, and watch it pre-load rows like SEO potential, personal excitement, time to research, and monetisation chance. Suddenly the vague cloud of “how do you decide what to write about” becomes four neat columns you can actually rank.
Step 2: Score your ideas in under 60 seconds
Add each possible topic as an option: “Post about keto meal-prep,” “Interview my old boss,” “Review the new iPhone.” Give every combo a 1-5 gut-score. StaMatrix multiplies by the weights you set (maybe SEO potential is 40% this month because you need traffic). Voilà—your winner floats to the top; no endless pros-and-cons lists required.
Three real-life examples of “how do you decide what to write about” with StaMatrix
1. Freelance writer
Julia had eight article pitches and one afternoon to choose. She used StaMatrix, ranked editor-fit and quick-interview availability highest, and landed on a piece about co-working trends—accepted the next morning.
2. E-commerce owner
Mike needed December blog traffic. His matrix showed “Gift-guide for gamers” beat “Year-in-review” because affiliate revenue and search volume scored higher. Sales doubled.
3. PhD student
Aisha narrowed five thesis chapter ideas down to one by weighting data ready and publication potential. She finished six weeks faster than peers still agonising.
How to tweak the matrix when your goals change
Next quarter you might care less about SEO and more about building an email list. Just drag the importance slider, re-score, and StaMatrix spits out a new champion. That flexibility means you’ll never again stare at the wall wondering how do you decide what to write about—the answer updates itself as your priorities shift.
Pro tips for extra decision clarity
- Limit criteria to 5-7: More rows feel precise but dilute focus.
- Use the “gut check” column: If a topic scores high everywhere except your enthusiasm, that’s data too.
- Share the link: StaMatrix lets teammates vote inside the grid—great for editorial teams.
Still stuck? Let the AI assistant be your brainstorming buddy
If you can’t even list options, type something as short as “I write about sustainability but feel everything’s been said.” The StaMatrix assistant will generate fresh angles like “compostable sneakers” or “carbon labels on fast-food menus,” pre-fill the matrix, and you’re already halfway home.
Stop waiting for the muse—start scoring
The blank page wins when you treat topic picking like a cosmic lottery. Treat it like a simple prioritisation task instead. The next time you catch yourself googling how do you decide what to write about, skip the rabbit hole of listicles and open StaMatrix. Two clicks, one grid, zero guesswork—your next great piece is already sitting there with the highest score. Go write it.